Authors
Nova SBE Executive Education

No-Code Coach @ VisualMakers

Founder & CEO @ Viridius Technology

Executive Coach

Associate Partner @ New Angle and Guest Speaker @ Nova SBE

MSc. Impact Entrepreneurship & Innovation

Alexandra Barosa Pereira has been dedicated to the development of leaders, executives, and teams for nearly two decades, using coaching as a tool for organizational transformation. As Managing Partner of ABP Corporate Coaching, she has accumulated more than 3,500 hours of experience in executive coaching and is known for her ability to combine academic research with practical application in organizations. Author of *Coaching in Portugal: Theory and Practice*, she was a pioneer in promoting the discipline in Portugal and regularly contributes to international programs, including United Nations initiatives. Her approach is highly experiential, focused on participants’ real-world challenges and on fostering leadership that is more aligned, collaborative, and effective.

Visiting Professor @ Nova SBE and Senior Advisor and Associate Partner @ Cambridge Family Enterprise Group

Alisson Ávila has over 25 years of experience in the fields of Research and Strategy, Innovation Management, and Marketing and Communication, having worked in Lisbon, São Paulo, and Porto Alegre. As Head of Innovation for the Nova SBE Innovation Ecosystem, he was a co-founder of Couture, a pioneering company in Portugal in the fields of Applied Ethnography and Business Anthropology, and a co-founder, Head of Innovation, and Principal of Communication & Knowledge at the consulting firm Beta-i. Alisson is the co-creator of the Co-Innovation Builder, a tool for planning and managing collaborative innovation projects that has been validated by nearly 3,000 people worldwide, and serves as a Strategy and Planning consultant for companies in Portugal and Brazil. He has served as a guest lecturer on Cross-Cultural Insights and Entrepreneurship & Innovation in Digital Businesses, and is the creator and co-founder of the Portugal Tech League, a platform for discussing public policies related to innovation and the digital economy. In addition to volunteering with the Social Good Accelerator project, Alisson is passionate about music and cultural heritage, and is involved in the arts community as a curator and programmer for the international visual arts project Loops.Expanded, in partnership with the National Museum of Contemporary Art, and VEM – Videoarte em Movimento: a van screening films under the open sky along a route between Lisbon and Madrid.

Psychologist, Psychotherapist, Executive Coach and Visiting Professor @ Nova SBE

PhD @ Nova Health Economics and Management Center of Nova SBE

Director for Organizational Excellence & B2C Business Development @ Nova SBE Executive Education

Setec Consulting Group

Director Portugal Football School - Portugal Football Association

Anne-Laure Fayard holds the ERA Chair for Social Innovation @ NOVA School of Business and Economics and is Visiting Senior Fellow in the Department of Marketing @ London School of Economics.

Adjunct Associate Professor at Nova SBE and Founder & CEO @ Alva Research and Consulting

Full Professor of Finance at Nova School of Business and Economics. He holds a post-doctorate in Finance from Bayes Business School, City University of London, and a PhD in Finance from ISCTE - Instituto Universitário de Lisboa. His research focuses on investment funds and international investments, and he has received research grants from the Foundation for Science and Technology. His work has been published in leading academic journals such as the Review of Finance and the Journal of Corporate Finance. He teaches Corporate Finance in undergraduate, graduate and executive programs.

Visiting Associate Professor at Nova SBE. António Marinho Torres is a global marketer and manager who developed a management career in leading companies in both fast moving consumer goods (Unilever and Cadbury) and technology (Nokia and Vistaprint). More recently he has focused his attention on technology start-ups, acting as consultant, marketing coordinator, board member and investor. Antonio has lived and worked in seven different countries, set up businesses in ten and managed global initiatives to expand the market for new technologies.

I am a data and artificial intelligence professional and a professor at Nova School of Business and Economics. I develop and implement AI systems with the aim of helping companies utilize and maximize the potential of this technology. I teach programming, data science, and AI in higher education and executive training programs, working closely with students and professionals. I write about AI and society, notably as a contributing columnist for CNN Portugal.

Carina Meireles is a specialist in personal and business finance. With over two decades of experience in the banking sector, she has extensive expertise in finance and business.

Founder & CEO @ Win World

Team Leader for Learning Experience - Open Programs @ Nova SBE Executive Education and Assistant Professor @ Nova SBE

Catherine da Silveira joined Nova School of Business & Economics after 14 years of executive experience in different countries, first in L'Oreal Group (Marketing Director, Brand Manager, Country Manager), then in the IT Sector. Since then she has combined an academic role, as Assistant Professor and then Associate Professor, currently teaching Brand Management, Marketing and Luxury Management and Marketing Research for Executives and in the Lisbon MBA and Masters Programs, with executive roles in the School and the Lisbon MBA. Catherine da Silveira is currently Academic Director of CEMS at NOVA SBE.

Spacefluencer and Event Coordinator @ SpaceWatch.Global

A professor at INSEAD specializing in entrepreneurship and family businesses, Christine Blondel has an extensive track record of research and publications on topics such as large, multigenerational family businesses, the successor dilemma, fair process, governance, and women in family businesses, among other subjects. Among her best-known publications are the book *L'Entreprise Familiale Sauvera-t-elle le Capitalisme? Portraits* and the case study *The Resort in Pueblo Valley*, which won the award for best case study in the field of entrepreneurship from the European Case Clearing House.

EMEA Distribution Director | McCormick & Company

Assistant Professor @ Nova SBE

Head of Marketing & Sales Operations @ Bayer

Founding Member & President @ AJJ

With more than 25 years of experience in the pharmaceutical industry in Portugal, Europe, and Latin America, he currently leads the Portuguese operations of Almirall, a global biopharmaceutical company focused on becoming a world leader in medical dermatology. To achieve this, Almirall’s priority is to help improve patient health in Portugal and strengthen collaboration with the various stakeholders in the National Health System.

Professor of Governance and Banking at Nova SBE Executive Education and Nottingham Business School, and holds a PhD in Business Administration (Nottingham Business School) and an aggregate degree (Universidade Nova Lisboa) in Corporate Governance and Decision Making. He has wide experience in management positions and supervisory bodies, executive and non-executive director, and is a Chartered Accountant. He has published scientific publications in international journals, namely on Governance and Mergers and Acquisitions. To be published in 2021 the "Manual of Corporate Governance - Theory and Practice for Scholars, Executive and Non-Executive Directors", Duarte Pitta Ferraz & Manish Adhikari.

With 20 years of experience in human resources management, talent management, and organizational transformation, Eduardo Mendes has built a career that combines executive leadership, strategic consulting, and executive training. He is currently Managing Partner at Harpoon, a consulting firm specializing in talent solutions, where he leads strategic vision, business growth, and team management, ensuring alignment between culture, people, and results. Before joining Harpoon, he was Head of People & Leadership at Sonae SGPS, responsible for talent management and leadership development across the entire group. Prior to that, he was part of the Pernod Ricard group, first as HR Director in Portugal and later as Head of Talent Management for EMEA & LATAM, based in Paris, where he led talent development programs in a global and multicultural context.

Co-founder of StartSE

A consultant, researcher, and professor, Filipa Breia Fonseca has dedicated her career to improving services and training healthcare professionals, as well as to building bridges between academic knowledge and practical application. With over 20 years of experience, she leads consulting and training projects for hospitals, pharmaceutical companies, medical technology firms, and professional associations, and is a leading authority in the areas of Operations Management and Organizational Safety in the healthcare sector. Her teaching approach emphasizes critical thinking, process improvement, and a direct connection to practice. She believes in simple yet impactful solutions and advocates for participatory methodologies that empower professionals to transform their work environments using accessible and applicable tools.

With a career in marketing at Procter & Gamble, both in Portugal and in Europe (Brussels), she developed successful strategies for global brands. As a founding partner of Fullsix Portugal and Spain, she consolidated the agency’s leadership in the digital marketing sector.

Filipa Castanheira has been dedicated to executive training for over 14 years, with a clear focus: helping people better understand themselves and reflect on their role within organizations. In her teaching approach, science and practice come together—she brings science into the classroom (studies and concepts that help structure what people experience), but she likes to think that she also brings questions. Her work with executives centers on human behavior in organizations: leadership, team management, well-being and stress, emotional intelligence, conflict resolution, and organizational culture. She helps put things into words, provide context, offer new perspectives, and focuses on the gray areas to foster flexible thinking.

Co-founder of the Center for Cooperation in Cyberspace

Francisco Vaz Santos is Head of Global Business Marketing at Nova SBE Executive Education. With a creative and performance-oriented background, he has been working on brand building, strategic communication, and the development of initiatives that bring organizations, knowledge, and talent together.

CEO @ GroupM

Learning Experience Designer @Nova SBE

Group Vice President & Country Manager @ IDC United Kingdom

Customer Development Director @ Unilever FIMA & Customer Development Director @ Gallo Portugal

Clinical Project Manager @ Blueclinical

Founder @Lead-Results

Director Innovation & Entrepreneurship Center @ FDC; Senior advisor @ Deloitte

Integration Team Leader @ Nova SBE

Operations Program Manager @ Nova SBE Executive Education

Learning & Experience Designer @Nova SBE Executive Education

Professor of Management @ Nova SBE and Academic Director @ Nova SBE Leadership for Impact Knowledge Center

People & Culture Director @ Nova SBE

João Silveira has held various positions as Board Member and Senior Management in several industries: Banking; Urban Transport; FMCG; Modern Retail; Telecommunications; Executive Education; Innovation Agency; Wood Panels; Media; Tourism&Leisure; Private Equity. He has also developed an entrepreneurial Home Decoration project independently. He is currently an independent management consultant, regularly contributes to COTEC (a Portuguese private innovation agency) and teaches at Porto Business School, NovaSBE and Nova Executives. He is a founding member, and Director, of The Natural Step Portugal-Association for Sustainable Development and mentors at WomenWinWin-Connecting Women and Business.

Head of Talent Management at EDP

Corporate & Partners Engagement @ Nova SBE

He has held positions of General Manager at Vileda Ibérica Portugal, Henkel Ibérica Portugal and Sara Lee Household & Body Care, where he was responsible for the Portuguese and Brazilian operations. He was until the end of 2004 President of Sara Lee Household & Body Care Italy in Milan. Since 2005 he manages his own consulting company. He has been teaching since 1991 at the Faculty of Economics. He is currently Visiting Assistant Professor at Nova SBE.

Full Professor @ ISCTE

José Tavares is a professor of conomics at Universidade Nova de Lisboa and an affiliated researcher at the Centre for Economic Policy Research (CEPR) in London. He obtained his PhD in Economics at Harvard University, specialising in Political Economy and Macroeconomics. He has taught at Harvard University, the University of California Los Angeles (UCLA) and Catholic University. José's research focuses on a wide range of issues, including the relationship between democracy and economic growth, the macroeconomic cost of gender discrimination, and the role of globalisation in fighting corruption, and has been published in academic journals including the Journal of Monetary Economics, the Review of Economics and Statistics, the Journal of Public Economics, and volumes published by Harvard University Press, MIT Press and Princeton University Press.

Director & Trustee @ International National Trusts Organization

Executive Director @ Nova SBE Data Science Knowledge Center and Adjunct Professor @ Nova SBE

Family business researcher. Teaching Assistant @ Nova SBE. Ph.D candidate in Organization Studies @ Nova SBE; M.Sc. in Applied Management @ Católica Lisbon School of Business and Economics. Her research interests focus on the field of family business, namely, the founder's long-lasting imprints and influence across generations, the interplay between founder's influence and innovation, between emotional dimensions and organizational behavior, as well as the strategic use of historical narratives.

Learning Experience Designer @ Nova SBE Executive Education

Actress and Guest Teacher on the Adam's Choice programme

Master Black Belt graduated from Setec Consulting Group and Certified ScrumMaster® from Scrum Alliance. Graduated in Production Engineering from IMT (Instituto Mauá de Tecnologia). He works as a consultant in the area of Operational Excellence, focusing on Lean Six Sigma, Agile Methods, Lean Manufacturing and Administrative, Personal Marketing, Process Management, Mapping Opportunities for Improvement in Companies, Company Valuation, Process Risk Management, in addition to other tools of the Quality Management System. Certified in Advanced English from the University of Cambridge.

Full Professor at Nova SBE. He created the VCW-Value Creation Wheel (www.ValueCreationWheel.com). In addition to other publications, his work has been published in several international journals, such as Journal of International Business Studies, Journal of Retailing, European Journal of Marketing, Journal of Business Research, Industrial Marketing Management, International Business Review, Journal of International Marketing and International Marketing Review.

Director of the Social Cohesion Programme @ Calouste Gulbenkian Foundation

Copilot said: Luís Veiga Martins has extensive experience in leadership, sustainability, and public policy, having held executive positions at organizations such as Sociedade Ponto Verde, CELPA, and PRO Europe. He currently supports companies and organizations in defining ESG strategies, sustainable governance models, and long-term value creation. At Nova SBE, he has contributed to integrating sustainability into strategy and executive education, combining strong executive experience with a practical approach based on real-world cases and business challenges.

Team Leader of the Co.Innovation Lab @ Nova SBE

Co-Founder & Head of Future @ Beta-i

Head of Academic Affairs & Executive Director of Executive Masters @ Nova SBE

Director for Learning Experience & International Development @ Nova SBE Executive Education

General Manager @Morais Leitão

Full Professor @ Nova SBE

Full Professor @ Nova SBE

Miguel Pina e Cunha is Professor of Organisation Theory and Organisational Behaviour at the Nova School of Business and Economics. He is the author and coauthor of several books and wrote "The virtues of leadership: Contemporary challenge for global managers" (Oxford University Press, 2012), which received the 2015 European Management Review best article award.

Milton de Sousa is a professor at Nova SBE, where he co-founded the Leadership for Impact Knowledge Centre. He has also held the positions of Associate Dean for Institutional Relations and International Development and Academic Director for the CEMS MIM programme. Among other organisations, he has worked with NATO, the World Bank, the European Commission, the UN and several international universities.

Assistant Professor @ Nova SBE

Associate Professor of Strategic Management @ Memorial University, Newfoundland, Canada

Partner @ Antas da Cunha Ecija & Adjunct Professor @ Nova School of Business and Economics

Co-Founder @ Fullsix Portugal and Executive Teacher @Nova SBE

With over 14 years of experience in the FMCG, B2B, retail, luxury, and media sectors, Nuno Saraiva has led brands, businesses, and organizational transformation processes. He currently serves as Managing Director of L’Oréal’s Luxury Division in Portugal and sits on the division’s board for the Iberian region. Since 2019, he has also served as the group’s Ethics Director in Portugal. At L’Oréal in Portugal and Spain, he has led artificial intelligence training initiatives for executive committees, management teams, and more than 1,000 employees, as well as programs to integrate AI into retail, industry, and organizational transformation contexts. Nuno regularly serves as a keynote speaker and instructor in executive programs focused on artificial intelligence applied to marketing, the transformation of work, innovation in retail, the future of consumption, the luxury market, and ethical decision-making. He began his academic career studying Computer Engineering before earning a degree in Management from Nova SBE in 2011.

Expert in Corporate Culture & Human Potential, Strategy & Transformation @ SingularityU Portugal

Paola Mastrocola has over 20 years of experience managing international luxury brands, acquired throughout her career at the LVMH group, Louis Vuitton Moët Hennessy, where she specialized in strategy, branding, marketing, and communication. For the past four years in Portugal, she has been building a career that combines luxury, purpose, and human behavior. Using her own unique approach, she applies the strategic intelligence of luxury management to elevate the positioning and perceived value of companies of different sizes and sectors, reinforcing their profitability and relevance to consumers. A Strategic Advisor and mentor, she also collaborates on impactful projects such as VOICE Leadership, from NOVA SBE Executive Education, where she acts as a mentor and trainer and is part of the coordination team. Currently, she is studying Psychology at the University of London, deepening the human dimension of her work and complementing her training in Marketing Administration and Business Management.

Director of Marketing Operations; Chief Marketing Officer; CMO at Montepio Bank

Executive Coach & Consultant

Executive Coach @ TIP Coaching. She has 16 years of corporate management experience at local, regional and global levels, most recently as Vice President of Human Resources for Bacardi Group Global Operations. As a Coach, she specialises in: supporting leaders to maximise their individual and team performance levels in complex transformational situations and to prepare for future leadership roles; supporting professionals hired externally or promoted internally to a new role in ensuring effective integration and sustainable performance; supporting other women in leadership positions to leverage their potential and progress their careers effectively.

Coach, Facilitator & Independent consultant @Nova SBE and Imatch

Patrícia Xufre is Associate Professor of Quantitative Methods @ Nova SBE and part of the Nova SBE Data Science Knowledge Center

Brand Strategy Consultant @ Wolf & Empathy and Advisory Board Member of Operação Nariz Vermelho

Director for Business Transformation of Executive Education at NOVA

Researcher @ Nova SBE

Paulo Pamplona Côrte-Real is Visiting Associate Professor of Microeconomic Theory at Nova SBE and integrates NOVA's Working Group for Gender Equality.

Associate Dean Nova SBE Executive Education

Pedro Neves is a professor at Nova SBE, where he teaches Organizational Behaviour, Persuasion, Negotiation and Entrepreneurship, and collaborates with several executive programmes. He holds a PhD from ISCTE and completed a post-doctoral program at the University of Delaware. His work has been published in several journals, such as the British Journal of Management, Journal of Applied Psychology, Journal of Occupational and Organizational Psychology and Human Resource Management. He has published and edited six books.

Pedro Oliveira is professor at Copenhagen Business School and guest professor at Nova School of Business and Economics. He is also founder and chairman of Patient Innovation (www.patient-innovation.com), co-founder of PPL Crowdfunding and board member of Environment and Sustainability at EDP - Energias de Portugal.

Doctoral Researcher @ Nova FCT and Guest Professor @ Nova SBE

Master of Martial Arts, entrepreneur & Visiting Professor @Nova SBE Executive Education