📬
Sign Up for Our Amazing Newsletter!
Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Paulo Pamplona Côrte-Real
Paulo Pamplona Côrte-Real is Visiting Associate Professor of Microeconomic Theory at Nova SBE and integrates NOVA's Working Group for Gender Equality.
Leadership and Change Management
Inclusive language: can masculine words be neutral?
Paulo Côrte-Real, Professor of Microeconomic Theory at Nova SBE and a member of Nova's Working Group for Gender Equality, explains why it is important that companies start adopting an inclusive language to ensure a more equal society.
Explore Programs
Deepen your knowledge and develop skills in the areas that matter most to you.
View programs
Areas of interest
Feature articles
The Illusion of Agility and the Dilemma of Resilience in SMEs
6
min of reading
Marketeer Awards 2026
5
min of reading
Nova SBE Executive Education Enters the Global Top 10
2
min of reading
Accredited by
Member of
Recognized by
