Articles on

Marketing, Sales and Operations

Marketing, Sales and Operations

Transform Your SME's Operations: The Path to Global Competitiveness

It is up to operations to continuously manage and improve all these factors of production, with the aim of creating the competitive advantages that are essential to any business and in any market.
Marketing, Sales and Operations

Unleash Your Potential with Revenue Growth Management (RGM)

Gonçalo Bernardes, Customer Development Director at Unilever FIMA and Customer Development Director at Gallo Portugal, explains why Revenue Growth Management (RGM) is key to the success of your business.
Marketing, Sales and Operations

Preparing the next generation of Marketeers

Francisco Teixeira, CEO of GroupM, explains why the AI for Marketing Excellence program is essential at a time when marketing continues to undergo rapid transformation and needs to integrate more and more branches of knowledge.
Marketing, Sales and Operations

The Vanguard of Procurement Leaders

Procurement and global sourcing have evolved into complex strategic functions that are critical to an organization's success. Pedro Silva Caldeira, Academic Director of the Procurement & Global Sourcing Program, explains what is expected of the procurement area in today's global market.
Marketing, Sales and Operations

What does Operational Excellence mean to you?

Alberto Silva, Associate Partner at New Angle, explains why Operational Excellence should be seen as "a state in which the level of business performance consistently meets the expectations of customers, shareholders and employees".
Marketing, Sales and Operations

Questions about Content Strategy? Bruce Lee has the answer

Nuno Moreira, Co-founder of the Fullsix Portugal agency and Guest Professor at Nova SBE, explains how content should "be like water" and adapt to the strategy, the needs of the main target audiences and the different channels.
Marketing, Sales and Operations

Customer Experience Obsession: the road to a successful business

Filipa Caldeira and Pedro Batalha, co-founders of the Fullsix group, give us some examples of companies with a strong focus on "customer experience" and how it is being shaped by new digital technologies.
Marketing, Sales and Operations

How can combining OKR and other methods help to define project themes in your company?

Find out how the combined use of OKR and techniques such as SMART can improve strategic planning in your company.

We're on instagram!

visit profile