This title is not a tasteless trick to hook the reader. It's also not very original (it's a direct translation of an article published in The Atlantic). Nor is it a title I would ever have thought of using in an opinion piece until today ... but as I was writing this text, the World Health Organization (WHO) declared COVID-19 a pandemic.
Pedro Oliveira is professor at Copenhagen Business School and guest professor at Nova School of Business and Economics. He is also founder and chairman of Patient Innovation (www.patient-innovation.com), co-founder of PPL Crowdfunding and board member of Environment and Sustainability at EDP - Energias de Portugal.