Alexandre Dias da Cunha

The combination of family and business results in a potent mixture, but this does not mean that it is necessarily negative. Alexandre Dias da Cunha, Coordinator of the Family Business Management programme at Nova SBE, explains the unique potential of this type of business and leaves four recommendations to boost its results.

Managing talent in a family firm is a particularly difficult task that invariably raises a wide range of questions: How do you groom the members of the next generation? Prepare for what? How to attract qualified managers? How to satisfy the family's wishes and keep non-family managers motivated? All these challenges boil down to one question: how to manage talent in a family firm?