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Luís Veiga Martins
Visiting Assistant Professor
Copilot said: Luís Veiga Martins has extensive experience in leadership, sustainability, and public policy, having held executive positions at organizations such as Sociedade Ponto Verde, CELPA, and PRO Europe. He currently supports companies and organizations in defining ESG strategies, sustainable governance models, and long-term value creation. At Nova SBE, he has contributed to integrating sustainability into strategy and executive education, combining strong executive experience with a practical approach based on real-world cases and business challenges.
Sustainability and Impact
ESG for Executives: Challenges and Opportunities in the Sustainable Transition
According to a study carried out in 2022 by the Edelman Trust Barometer, 88% of institutional investors put ESG issues alongside operational and financial considerations when making investment decisions; 60% of workers choose a workplace based on their beliefs and values, while 58% of consumers buy or defend brands that match their beliefs. It is therefore natural that a growing number of managers are increasingly seeking to understand how their activity should have other criteria for analyzing a company's risk than those used by the capital markets.
Sustainability and Impact
Student climate strike: towards change
Recent times have been fertile in events, decisions, movements, positions taken and deliberations that not long ago we did not imagine possible. Even though, deep down, we believed in change, we did not believe it would unfold at this pace.
Sustainability and Impact
Are communication and awareness campaigns helpful for sustainability?
Twenty years ago, as a consequence of the definition of recycling targets by the European Commission, numerous awareness-raising campaigns on the subject emerged in Portugal. Currently, it has been possible to prove the positive impact of communication on the population, generating a change of habits.
Sustainability and Impact
An island of plastic and habits that don't go back... or do they?
Evidence of a growing problem, which we insisted on ignoring, has led in 18 months to measures and various initiatives that are beginning to change the status quo: I am referring to marine litter.
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Feature articles
The Illusion of Agility and the Dilemma of Resilience in SMEs
6
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Marketeer Awards 2026
5
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Nova SBE Executive Education Enters the Global Top 10
2
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