Considering the battles over commoditized features and the long list of product benefits, how can companies operating in B2B markets really differentiate themselves and maintain long-term relevance for their customers? Jorge Borges, Team Leader for Go-to-Market Strategy at Nova SBE, explains everything.

Creating and storing data has an environmental impact. Jorge Borges, Team Leader for Go-to-Market Strategy at Nova SBE, explains why it is urgent to talk about dark data and digital decarbonization.

Jorge Borges, Marketing and Strategic Partnerships senior executive at Nova SBE, explains how the emergence of communication for sustainability is shaping marketing in the age of digitalization.

Jorge Borges, Corporate & Partners Engagement at Nova SBE, explains how organizations need to reimagine their strategies to adapt to the new changes in the digital sphere.