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Articles from
Jorge Velosa
Eataly and the retail experience: re-imagining the shop
For many consumers, in many categories and locations, the shop plays a valuable role as a source of experience and enjoyment.
About the author
Jorge Velosa
He has held positions of General Manager at Vileda Ibérica Portugal, Henkel Ibérica Portugal and Sara Lee Household & Body Care, where he was responsible for the Portuguese and Brazilian operations. He was until the end of 2004 President of Sara Lee Household & Body Care Italy in Milan. Since 2005 he manages his own consulting company. He has been teaching since 1991 at the Faculty of Economics. He is currently Visiting Assistant Professor at Nova SBE.
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