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Filipa Caldeira
UZER Partner @ UZER Consulting
With a career in marketing at Procter & Gamble, both in Portugal and in Europe (Brussels), she developed successful strategies for global brands. As a founding partner of Fullsix Portugal and Spain, she consolidated the agency’s leadership in the digital marketing sector.
Marketing, Sales and Operations
Customer Experience Obsession: the road to a successful business
Filipa Caldeira and Pedro Batalha, co-founders of the Fullsix group, give us some examples of companies with a strong focus on "customer experience" and how it is being shaped by new digital technologies.
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Feature articles
The Illusion of Agility and the Dilemma of Resilience in SMEs
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Marketeer Awards 2026
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Nova SBE Executive Education Enters the Global Top 10
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