This pandemic has different impacts from company to company. In this environment, the best approach to marketing communications depends on two factors: (1) whether your company remains operational; and (2) whether resources are available for advertising.
Visiting Associate Professor at Nova SBE. António Marinho Torres is a global marketer and manager who developed a management career in leading companies in both fast moving consumer goods (Unilever and Cadbury) and technology (Nokia and Vistaprint). More recently he has focused his attention on technology start-ups, acting as consultant, marketing coordinator, board member and investor. Antonio has lived and worked in seven different countries, set up businesses in ten and managed global initiatives to expand the market for new technologies.