Articles from 

António Marinho Torres

Marketing & Sales

Should we stop advertising during the pandemic?

This pandemic has different impacts from company to company. In this environment, the best approach to marketing communications depends on two factors: (1) whether your company remains operational; and (2) whether resources are available for advertising.
Marketing & Sales

Do you already have a social media strategy? It's probably wrong

Social media is an essential tool in the advertising campaigns of any brand, but never its starting point. The strategy should be made at the brand level and not at the level of each tool.

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