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Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

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Articles from 

Helena Gens

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About the author

Helena Gens

Clinical Project Manager @ Blueclinical

Areas of interest

Finance & Economics
Business & Strategy
AI, Data and Digital
Innovation and Entrepreneurship
Institutional
Leadership and Change Management
Marketing, Sales and Operations
Sectorial
Sustainability and Impact

Tags

Opinion Articles
Business Academy for Lawyers
Executive Coaching
Companies
Interviews
Events
The Future of Work
House of Leaders
Impact
Innovation
Leadership
Executive Leadership
News
NovaSBE Executive Education
New Leaders
Hybrid Organizations
Reports
Testimonials
Thought Leadership
Organizational Transformation
Videos
Business Room
by Nova SBE Executive Education

Areas of interest

Finance & Economics
Business & Strategy
AI, Data and Digital
Innovation and Entrepreneurship
Institutional
Leadership and Change Management
Marketing, Sales and Operations
Sectorial
Sustainability and Impact

Feature articles

When Music and Leadership Come Together
7
 min of reading
Marketeer Awards 2026: Nova SBE Executive Education Named Best Higher Education Institution for the 6th Consecutive Year
5
 min of reading
Nova SBE Executive Education Enters the Global Top 10
2
 min of reading
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