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Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.
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Anne-Laure Fayard
Anne-Laure Fayard holds the ERA Chair for Social Innovation @ NOVA School of Business and Economics and is Visiting Senior Fellow in the Department of Marketing @ London School of Economics.
Leadership and Change Management
Writing is a future-ready skill in the 21st century
Talking about writing in an age dominated by technology and AI platforms may seem counterproductive, but Anne-Laure Fayard, Professor at Nova SBE, explains why it is crucial to develop this skill in order to keep our analytical and creative skills alive.
Leadership and Change Management
Hybrid or not hybrid, that is not the question
What is the future of office work? Anne-Laure Fayard, Full Professor at Nova SBE, talks to us about the future of work, inside and outside the company.
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Feature articles
The Illusion of Agility and the Dilemma of Resilience in SMEs
6
min of reading
Marketeer Awards 2026
5
min of reading
Nova SBE Executive Education Enters the Global Top 10
2
min of reading
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