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Opinion Articles

Marketing, Sales and Operations

How customer behaviours have changed e-commerce: the case of Amazon

The context of the last twelve months has had a significant impact on e-commerce, mainly due to the exponential growth in demand. This migratory trend of consumers towards online platforms has forced even the big retailers, such as Amazon, to have to adjust to the "new normal". Rui Francisco, Director of e-commerce at PepsiCo, explains what changed during the pandemic.
Adam's Choice

Adam's Choice: 7 tips to improve your team's performance

We have all been part of a team at some point in our lives, whether it was at work, at school or in our personal lives. However, I'm sure that not every group you've been part of has worked well. Coach Patrícia Guerreiro explains why it is important to assess the reason for this failure.
Marketing, Sales and Operations

Forget about selling products. Start selling value!

Helga Saraiva-Stewart explains why it is important to revolutionise the sales sector in Portugal.
Adam's Choice

Adam's Choice: The importance of having the courage to say "no

In a society that celebrates the word "yes" and glorifies total availability, saying "no" becomes a real act of courage. Executive coach Patrícia Guerreiro gives you some tips to learn how to take control in your workplace.
Marketing, Sales and Operations

Short-term management: The advantages of the OKR methodology

Have you heard of OKR? André Mascarenha, from Setec consultancy, explains everything about this methodology aimed at business management.
Sustainability and Impact

SMEs in 2021: Navigating the storm

Professor João Silveira Lobo tells you what are the main trends that 2021 will bring to SMEs.
Innovation and Entrepreneurship

Silicon Valley Exponential Mindset: What do the Greatest Entrepreneurs have in common?

Do you know what it takes to succeed in an unpredictable and ever-changing market? Pedro Brito, Associate Dean for Executive Education and Business Transformation at Nova SBE, and Felipe Lamounier, co-founder of StartSE, came together in a webinar last Thursday to reflect on the great transformations of the biggest companies in Silicon Valley and the lessons we can learn to prepare for the future.
Innovation and Entrepreneurship

Measuring for management: choosing to learn

Could we ever afford to choose not to learn, not to evolve, not to grow? Susana Ferreira, Director for Marketing & Communication at Nova SBE Executive Education, shares her views on the lessons learned during the COVID-19 period.

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