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Opinion Articles

Sustainability and Impact

SMEs in 2021: Navigating the storm

Professor João Silveira Lobo tells you what are the main trends that 2021 will bring to SMEs.
Innovation and Entrepreneurship

Silicon Valley Exponential Mindset: What do the Greatest Entrepreneurs have in common?

Do you know what it takes to succeed in an unpredictable and ever-changing market? Pedro Brito, Associate Dean for Executive Education and Business Transformation at Nova SBE, and Felipe Lamounier, co-founder of StartSE, came together in a webinar last Thursday to reflect on the great transformations of the biggest companies in Silicon Valley and the lessons we can learn to prepare for the future.
Innovation and Entrepreneurship

Measuring for management: choosing to learn

Could we ever afford to choose not to learn, not to evolve, not to grow? Susana Ferreira, Director for Marketing & Communication at Nova SBE Executive Education, shares her views on the lessons learned during the COVID-19 period.
AI, Data and Digital

"Without people we will not be able to make any transformation in others", Vanda de Jesus

Executive Director of Portugal Digital, the Government's digital transformation programme for the country, is the cover figure of January's PME Magazine and the guest in the online presentation of the 19th edition.
Leadership and Change Management

Mindfulness: a key to maintaining focus during confinement

2020 was a turbulent year and 2021 got off to a rocky start, paving the way for a second confinement. The current state of emergency and the whole situation caused by the pandemic of COVID-19 may seem like a catastrophe. To tell the truth, life on this planet can seem like a real catastrophe. However, there are daily behaviours we can adopt to counteract these negative thoughts.
Marketing, Sales and Operations

What is OKR? Learn how you can manage projects more efficiently

Goal setting is a fundamental step in any project management process. André Mascarenhas, from Setec, explains everything you need to know about the OKR methodology.
Leadership and Change Management

Beyond the label: people with (d)efficiency

These days, company leaders base their speeches on one word: inclusion - "we present an inclusive work environment" is one example. They claim it as if it were an absolute truth. But is it really?
Leadership and Change Management

MBA: "it's when a man wants it"!

There are times in life when the path to follow is not obvious, the decision to be taken is not clear and the uncertainties about the direction to take are many. We are constantly faced with situations in which we have to decide and this decision becomes even more complex and difficult when time is short and the pressure and consequences are high.

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