Rui Francisco

The context of the last twelve months has had a significant impact on e-commerce, mainly due to the exponential growth in demand. This migratory trend of consumers towards online platforms has forced even the big retailers, such as Amazon, to have to adjust to the "new normal". Rui Francisco, Director of e-commerce at PepsiCo, explains what changed during the pandemic.

E-commerce has an impact on consumer behaviour and buying habits. One of these impacts happens in the preparation and creation of shopping lists and the importance of the order in which products arrive on those lists.