Articles on

Marketing, Sales and Operations

Marketing, Sales and Operations

What is OKR? Learn how you can manage projects more efficiently

Goal setting is a fundamental step in any project management process. André Mascarenhas, from Setec, explains everything you need to know about the OKR methodology.
Marketing, Sales and Operations

Packaging must serve e-Commerce and the environment

DHL launched a study this year, 'Rethinking Packaging', which offers a comprehensive look at the future of packaging in the logistics industry as, according to it, "current packaging systems have a significant environmental footprint".
Marketing, Sales and Operations

Technologies at the service of retail, transport and logistics in 2020

The head of Zebra Technologies Corporation's middle east subsidiary, Hozefa Saylawala, has revealed his predictions for technology trends in the retail and logistics markets.
Marketing, Sales and Operations

Supplier management: 5 practices that make day-to-day purchasing easier

Did you know that the second main risk factor, according to a survey conducted by GVcelog with Brazilian managers, is the relationship with suppliers?
Marketing, Sales and Operations

"Cancel Everything"

This title is not a tasteless trick to hook the reader. It's also not very original (it's a direct translation of an article published in The Atlantic). Nor is it a title I would ever have thought of using in an opinion piece until today ... but as I was writing this text, the World Health Organization (WHO) declared COVID-19 a pandemic.
Marketing, Sales and Operations

Prospecting in times of pandemic: 5 things we can learn

These days the big question on most sales people's minds has been: Should I prospect and try to develop new business at such a sensitive time for my prospects?
Marketing, Sales and Operations

Should we stop advertising during the pandemic?

This pandemic has different impacts from company to company. In this environment, the best approach to marketing communications depends on two factors: (1) whether your company remains operational; and (2) whether resources are available for advertising.
Marketing, Sales and Operations

The next trends in the changing digital world

After 10 successful editions, the Doing Digital course returns to Nova SBE to boost digital marketing, anticipate trends and solve real cases, with the methodology that has made Fullsix a leader.

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