This is the story of Nova SBE's new brand, told in the first person.

In an age where we have the power to access knowledge, institutions or people from anywhere in the world and in any time zone at the distance of seconds, the space for live events is growing. There is a growing need to be together, listen, think, debate and grow together. In this era, digital can also work as a catalyst for human relationships that further enhance the event experience, giving it consequence and continuity in time.

Social media is an essential tool in the advertising campaigns of any brand, but never its starting point. The strategy should be made at the brand level and not at the level of each tool.

Ricardo Acto is VP of Operations at Rock in Rio and a former student of the Applied Project Management intensive course at Nova SBE Executive Education. On a guided tour of the City of Rock, he explained to us, in the first person, the importance of the programme in his career path as a professional. Watch the video.

The programme that brings together - in name and in classroom - the leading business school in Portugal and the largest media group in the country is almost here. It is called Nova WPP Digital Week and the 1st edition takes place from 9 to 13 April 2018. During an intensive week, professionals from all sectors will explore Digital Marketing not only from a strategic and business perspective, but also, and above all, from a highly practical perspective with those who best implement it in their daily lives.