You master stories, likes, shares, content and performance, but do you know everything about social networks and audience monitoring tools? The area of Marketing and Communication has undergone major changes in recent years, boosted by the digital transformation. It is important, therefore, to keep abreast of new trends in the market.

Nova SBE won the bronze in the category Activity Sectors - Science and Education of the 2020 Media & Advertising Marketing Awards. The 7th edition of the event took place this Thursday and counted with a record number of entries.

In the future, the supermarket where you buy your essentials may be closer than you think. It could be on the roof of the building or in the kitchen itself. Intrigued?

Change is inevitable and companies, products and services must adapt to the growing challenges that new realities impose. Under this motto, Nova SBE, in partnership with the Amélia de Mello Foundation, held on March 15, the international colloquium Marketing with Purpose, dedicated to the progress of the area and consumer behavior.

The context of the last twelve months has had a significant impact on e-commerce, mainly due to the exponential growth in demand. This migratory trend of consumers towards online platforms has forced even the big retailers, such as Amazon, to have to adjust to the "new normal". Rui Francisco, Director of e-commerce at PepsiCo, explains what changed during the pandemic.

Helga Saraiva-Stewart explains why it is important to revolutionise the sales sector in Portugal.

A few years ago, in small towns or villages, it was common to see small traders going door to door, like the baker or the fishmonger, business models that are disappearing nowadays. However, sometimes you need to take one step back to go two steps forward, and in a pandemic situation like the one we live in, this business model is advantageous to keep people at home and with fresh products every day.

Have you heard of OKR? André Mascarenha, from Setec consultancy, explains everything about this methodology aimed at business management.