Marketing, Sales and Operations

Pedro Caldeira, a specialist in the areas of Operations, Procurement & Supply Chain, explains the current panorama of Operations and how to increase productivity in the sector.

Climate commitments are changing global raw materials supply chains, due to the transition to a net zero emissions economy. A new McKinsey study, entitled "The net zero materials transition: implications for supply chains", examines the changes in the distribution chain.

In the crazy world of business, whether in small start-ups or well-established companies, a common link connects entrepreneurs, business owners and sales professionals - everyone is on a never-ending quest for sales. Helga Saraiva-Stweart, Founder @Lead-Results, explains how to sell more and better to an increasingly digital customer.

Considering the battles over commoditized features and the long list of product benefits, how can companies operating in B2B markets really differentiate themselves and maintain long-term relevance for their customers? Jorge Borges, Team Leader for Go-to-Market Strategy at Nova SBE, explains everything.

AutoStore has published a new benchmarking report with feedback from over 300 warehouse management business leaders. Respondents indicated that the top three challenges facing organizations today are rising energy costs (32%), rising wages (27%) and supply chain and transportation constraints (26%). Therefore, cost reduction and investment in automation technology are among the priorities.

Working in procurement has never been harder. From supply chain disruptions to rapid price increases and subsequent reductions in transportation rates, from an inflation-ravaged goods economy to social media pressures affecting sales, the job has definitely changed. And not always for the better.

Jorge Borges, Marketing and Strategic Partnerships senior executive at Nova SBE, explains how the emergence of communication for sustainability is shaping marketing in the age of digitalization.