Know the short and long term forecasts, published by IDC

The pandemic has been affecting several market sectors and the branding universe was not immune to this reality. With that in mind, the Empower Brands Community and Imagens de Marca partnered with Nova SBE Executive Education to create a new course.

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A study by the Boston Consulting Group (BCG), Google and Nova SBE concluded that the country is in the middle of the digital maturity scale and that this factor has a relationship with productivity and salary levels in companies.

Nova SBE was distinguished, for the second consecutive year, by the Marketeer Awards, in the category "Universities and Teaching Establishments". Among the eight schools nominated, the faculty was recognised for having implemented the best marketing strategies during the past year, strongly marked by the need for transformation due to the pandemic.

Automation and robotisation in society will experience stronger growth in the logistics sector in the coming years, with the aim, among others, of maintaining a safety distance in warehouses and work centres.

While the focus is also on market survival and employee wellbeing, equating future scenarios has never been more pressing. Learn about some consumer trends that can impact your business.