Ana Moura, PdD and affiliate of Nova SBE's Nova Health Economics and Management Center, explains how real-world data contrasts with clinical trial data and can result in more reliable cost-effectiveness models.

Considering the battles over commoditized features and the long list of product benefits, how can companies operating in B2B markets really differentiate themselves and maintain long-term relevance for their customers? Jorge Borges, Team Leader for Go-to-Market Strategy at Nova SBE, explains everything.

A Chinese online games and applications company has appointed a robot equipped with Artificial Intelligence as CEO. Could AI be the prototype CEO we want for our organizations?

We know that there are various styles of leadership, from authoritarian to transactional. "Servant leadership" is a concept that breaks with traditional concepts.

Miguel Pina e Cunha explains how contemporary societies are going through a wave of transformation commonly known as the "digital transformation", which is sometimes referred to as a fourth industrial revolution. But, as with all the other great waves of change, this one also brings opportunities and threats.

Daniel Coimbra, Group Vice President & Country Manager at IDC Portugal, explains the chapters of the digital transformation and what this transition means for companies.

Samuel da Rocha Lopes, Principal Bank Sector Analyst at the European Banking Authority, explains what will change with banks' internal audit.

Much has been said about how ChatGPT will change the labor market, but little about how it can be used to leverage business and create competitive advantages. Tiago Godinho, Head of the Nova SBE Digital Experience Lab, explains how this technology (and others) is being used in organizations and what the next steps are to reap its benefits.