Jorge Borges, Marketing and Strategic Partnerships senior executive at Nova SBE, explains how the emergence of communication for sustainability is shaping marketing in the age of digitalization.

There is a perception among executives at large companies that the main agenda for innovation is related solely to the startup environment and the acquisition of new technologies. Well, this understanding is not complete. Based on the principle of open innovation and the appropriate technique, organizations that want to truly innovate should establish strategic alliances with research centers, universities, suppliers, customers, and startups. The vision should be more broadened and with the proper understanding about ecosystems.

Do you know what "quiet quitting" is? Joana Pita Negrão, People & Culture Director at Nova SBE, explains the concept and what is Nova SBE's strategy to combat this prevalent human resources trend.

"In the coming years, your competitiveness and longevity will depend on a new factor that most of you are not yet prepared for: corporate sustainability". The warning comes from Rodrigo Tavares, guest professor at Nova SBE, who wrote an article about the eight sources of pressure that will force us to be sustainable "in a very short period of time".

The digital transformation of agriculture, powered by 5G, IoT, AI, and robotics, is generating new opportunities for businesses and entrepreneurs to create innovative solutions addressing food security, resource scarcity, and climate change as the world progressively reaches 8 billion inhabitants and growing. The rise of 5G networks and low orbit satellite (LOS) internet connectivity fuels this revolution by providing high-speed, low latency, dependable communication that can unlock the potential of advanced agricultural technologies. The future emergence of 6G will further expand these possibilities, initiating a new era of growth and innovation in the sector.

This article is part of Nova SBE Digital Experience Lab's annual cycle of reflection on technology, business and sustainability in the month dedicated to 3D printing, which will focus on the impact of 3D printing on business, society and the future. Join us on April 20 to discuss how 3D printing enables rapid prototyping.

Ana Moniz, psychotherapist, Executive Coach, and Visiting Professor at Nova SBE, explains why mental health at work is an increasingly important topic and how stigma has kept the topic away from the reality of organizations for several decades.