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Opinion Articles

Digital & Technology

ChatGPT in the business world: from experimentation to competitive advantage

Much has been said about how ChatGPT will change the labor market, but little about how it can be used to leverage business and create competitive advantages. Tiago Godinho, Head of the Nova SBE Digital Experience Lab, explains how this technology (and others) is being used in organizations and what the next steps are to reap its benefits.
Digital & Technology

The environmental impact of "dark data" & the urgency of digital decarbonization

Creating and storing data has an environmental impact. Jorge Borges, Team Leader for Go-to-Market Strategy at Nova SBE, explains why it is urgent to talk about dark data and digital decarbonization.
Digital & Technology

Ten Data and Analytics predictions we can make in 2023 (according to Gartner)

Lénia Mestrinho, Executive Director at the Nova SBE Data Science Knowledge Center, explains the main trends discussed at the annual conference "Gartner Data & Analytics Summit 2023".
Marketing & Sales

Sustainability: The Brave New Frontier for Marketers

Jorge Borges, Marketing and Strategic Partnerships senior executive at Nova SBE, explains how the emergence of communication for sustainability is shaping marketing in the age of digitalization.
Innovation & Change

Strategic alliances in the innovation universe: A view beyond the relationship between large companies and startups

There is a perception among executives at large companies that the main agenda for innovation is related solely to the startup environment and the acquisition of new technologies. Well, this understanding is not complete. Based on the principle of open innovation and the appropriate technique, organizations that want to truly innovate should establish strategic alliances with research centers, universities, suppliers, customers, and startups. The vision should be more broadened and with the proper understanding about ecosystems.
Leadership & People

How to fight quiet quitting and promote talent retention

Do you know what "quiet quitting" is? Joana Pita Negrão, People & Culture Director at Nova SBE, explains the concept and what is Nova SBE's strategy to combat this prevalent human resources trend.
Sustainable Business

Open letter to 99.9% of Portuguese companies

"In the coming years, your competitiveness and longevity will depend on a new factor that most of you are not yet prepared for: corporate sustainability". The warning comes from Rodrigo Tavares, guest professor at Nova SBE, who wrote an article about the eight sources of pressure that will force us to be sustainable "in a very short period of time".

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