Nova SBE Executive Education was once again honored at the 2026 Marketeer Awards, winning in the “Higher Education Institution” category . This marks the sixth consecutive year that our brand has been recognized in this category. This achievement underscores the consistency of our work and the continued trust of those who follow, recommend, and choose Nova SBE Executive Education.
The Marketeer Awards have been presented annually since 2009 and recognize brands, companies, and individuals who have distinguished themselves in the fields of marketing, advertising, and communication in Portugal. For the 2026 edition, voting took place through May 17 and featured more than 250 finalists, reflecting the scale and diversity of the ecosystem that the award brings together.
In the “Higher Education Institution” category, the competition featured eight finalists. The selection of Nova SBE Executive Education as the winner underscores the recognition of our value proposition in the domestic market: executive education that combines rigor, relevance, and practical application, while always maintaining a clear focus on the impact for professionals and organizations.
An honor that comes with a cycle of increasing demands
The reality facing organizations has become more complex and demanding. Rapid digital transformation, evolving work models, the need for reskilling and upskilling, and the pressure to make more sustainable and responsible decisions are redefining the priorities of leaders and teams. In this context, executive training plays a crucial role: preparing professionals to act with greater clarity, aligning teams with strategy, and driving real change.
It is precisely at this point that this recognition takes on special significance. Being honored for the sixth consecutive year demonstrates that our path has been guided by a steadfast commitment to quality, educational innovation, and responsiveness to market needs, without losing sight of our ambition to help organizations become more competitive and to build an economy that is better prepared for the future.
The moment of the ceremony
The Marketeer Awards ceremony was part of the event’s 18th edition and brought together more than 200 finalists across 36 categories, representing various sectors—from banking to music festivals, spanning multiple areas of the economy and society. The winners were announced on May 28 at a gala held at the Convento do Beato in Lisbon, attended by more than 900 guests.
What this award means for Nova SBE Executive Education
This award is, above all, a sign of trust and a commitment. A commitment to continue improving the learning experience through programs that:
- address real-world challenges in leadership, management, and organizational transformation;
- combine academic excellence with strong ties to the business community;
- emphasize a practical, applied, and results-oriented approach;
- are keeping pace with the changes that are shaping the future of work and organizations.
More than simply celebrating an award, we want to continue working with our participants, faculty, partner companies, and the community to build a learning journey that makes a tangible difference—in decision-making, in teams, in organizational cultures, and in results.
To everyone who is part of this journey—participants, alumni, faculty, partners, and staff—we extend our heartfelt thanks. This recognition reinforces our mission: to develop leaders and transform organizations, in Portugal and around the world.
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