In the crazy world of business, whether in small start-ups or well-established companies, a common link connects entrepreneurs, business owners and sales professionals - everyone is on a never-ending quest for sales. Helga Saraiva-Stweart, Founder @Lead-Results, explains how to sell more and better to an increasingly digital customer.

In a world of endless and constant stimuli, are we really reaching the peak of our creativity? Paula Maio Marques, Director for Business Transformation at Nova SBE Executive Education, explains how a set of creativity-related genes saved us from extinction and how boredom is essential for activating this core human competence.

Mafalda Paiva Chaves, Team Leader of Nova SBE's Co.Innovation Lab, explains the importance of open innovation, i.e. creation that goes beyond the physical boundaries of companies.

Miguel Ferreira, Professor at Nova SBE, says that the results of several studies indicate that workers accept 10% lower salaries when they work for companies in more sustainable sectors such as health, education and recycling.

Programs aimed at companies with a large number of workers and low average salaries, such as in the retail, commerce and tourism sectors, can have a significant impact on the literacy of individuals. This is guaranteed by Miguel Ferreira, Professor at Nova SBE.

Ana Moura, PdD and affiliate of Nova SBE's Nova Health Economics and Management Center, explains how real-world data contrasts with clinical trial data and can result in more reliable cost-effectiveness models.

Considering the battles over commoditized features and the long list of product benefits, how can companies operating in B2B markets really differentiate themselves and maintain long-term relevance for their customers? Jorge Borges, Team Leader for Go-to-Market Strategy at Nova SBE, explains everything.

A Chinese online games and applications company has appointed a robot equipped with Artificial Intelligence as CEO. Could AI be the prototype CEO we want for our organizations?