Francisco Teixeira, CEO of GroupM, explains why the AI for Marketing Excellence program is essential at a time when marketing continues to undergo rapid transformation and needs to integrate more and more branches of knowledge.
Procurement and global sourcing have evolved into complex strategic functions that are critical to an organization's success. Pedro Silva Caldeira, Academic Director of the Procurement & Global Sourcing Program, explains what is expected of the procurement area in today's global market.
Alberto Silva, Associate Partner at New Angle, explains why Operational Excellence should be seen as "a state in which the level of business performance consistently meets the expectations of customers, shareholders and employees".
Pedro Latoeiro and Filipe Domingues, co-founders of the Center for Cooperation in Cyberspace, explain how the confrontation with cybercrime has become inevitable and there is only one way to face it: to ensure that everyone in the organization is responsible for cybersecurity.
Nuno Moreira, Co-founder of the Fullsix Portugal agency and Guest Professor at Nova SBE, explains how content should "be like water" and adapt to the strategy, the needs of the main target audiences and the different channels.