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Opinion Articles

Marketing, Sales and Operations

Preparing the next generation of Marketeers

Francisco Teixeira, CEO of GroupM, explains why the AI for Marketing Excellence program is essential at a time when marketing continues to undergo rapid transformation and needs to integrate more and more branches of knowledge.
Finance & Economics

Navigating the Future of Finance: Empowering Leaders in a Transforming Financial Landscape

Melissa Prado, Full Professor at Nova SBE, explains why it is essential to invest in programs like Future of Finance.
Marketing, Sales and Operations

The Vanguard of Procurement Leaders

Procurement and global sourcing have evolved into complex strategic functions that are critical to an organization's success. Pedro Silva Caldeira, Academic Director of the Procurement & Global Sourcing Program, explains what is expected of the procurement area in today's global market.
Innovation and Entrepreneurship

Future Cities, Future Communities: an accelerator for the Innovation Ecosystem

The Program’s wrap up event this July 2nd in Carcavelos showcases efforts to bridge knowledge and action for sustainable futures
Marketing, Sales and Operations

What does Operational Excellence mean to you?

Alberto Silva, Associate Partner at New Angle, explains why Operational Excellence should be seen as "a state in which the level of business performance consistently meets the expectations of customers, shareholders and employees".
AI, Data and Digital

Objective: A culture of cybersecurity

Pedro Latoeiro and Filipe Domingues, co-founders of the Center for Cooperation in Cyberspace, explain how the confrontation with cybercrime has become inevitable and there is only one way to face it: to ensure that everyone in the organization is responsible for cybersecurity.
Marketing, Sales and Operations

Questions about Content Strategy? Bruce Lee has the answer

Nuno Moreira, Co-founder of the Fullsix Portugal agency and Guest Professor at Nova SBE, explains how content should "be like water" and adapt to the strategy, the needs of the main target audiences and the different channels.

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