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Opinion Articles

Marketing, Sales and Operations

Do you know what elite athletes and top sales professionals have in common?

What do top athletes and top sales professionals have in common? At first glance it may seem that they bear little resemblance, but the two activities have many points in common. Expert Helga Saraiva-Stewart explains what the similarities are.
Sustainability and Impact

"The Postgraduate Program in Sustainable Development will accelerate the desire to build a better world"

Nova SBE Executive Education has created the Postgraduate Diploma in Sustainable Development, aligned with the Sustainable Development Goals (SDGs) - internationally agreed development goals and commitments to international conventions and treaties. We spoke with Professor Ricardo Zózimo, to understand to what extent this program can help companies transform the world, society and economy.
Leadership and Change Management

Leading remotely

After the pandemic caught us unnoticed in 2020, early last year we returned to having to work from home in a new confinement. Previous experience, helped, but uncertain times posed challenges to leadership and highlighted the true power of communication within organisations. Find out what the pandemic taught Susana Ferreira, Director for Marketing and Communication at Nova SBE Executive Education, about remote leadership.
Adam's Choice

Adam's Choice on Exhibition: we turned participants into human works of art

How to create an experience capable of transforming the participants of the Adam's Choice programme into more human leaders?What does it mean to be human? Does it mean to be vulnerable? Artworks could be the most vulnerable things in the world (if they could talk). Luisa Fidalgo explains to us the process of creating one of the immersive experiences of the Adam's Choice programme.
Innovation and Entrepreneurship

New SBE Innovation Ecosystem: Meet our community of innovators for the future

Learn about the purpose of the Nova SBE Innovation Ecosystem, in the words of Rui Coutinho, Executive Director of the Innovation Ecosystem at Nova SBE
Adam's Choice

"Self-leadership": "If we want to become more agile, we have to self-lead ourselves first"

The concept of 'self-leadership' is becoming increasingly popular as leadership in organisations changes. Structures in companies are changing, with a trend towards horizontalisation, bringing more autonomy to employees, but also greater responsibility.
AI, Data and Digital

SMEs: How to achieve the potential for the digital transformation in these businesses?

Tiago Godinho, Head of the Digital Experience Lab at Nova SBE, explains which are the biggest obstacles to the digital transition in small and medium-sized companies, and what is the key to trigger the transformation process.
Sectorial

Scenarios and the future of Tourism in Portugal

Professor António Alvarenga explains why the construction and use of Scenarios (Scenario Planning & Thinking) is important for decision making and how this technique can help to avoid crises in the tourism sector.

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