Working in the field of cultural heritage has never been so interesting or relevant. The growth of the sector, the dichotomy of expectations of a new generation of visitors, the changing demographic characteristics of tourists, the need for innovation in the field of interpretation and the political currents surrounding this field have generated a thirsty market for managers specialising in cultural heritage.

It is no news that data science applications are increasingly integrated into the life of organizations and, consequently, in the life of all of us. From the most familiar aspects like product and content recommendations (just think of the giants Facebook, Netflix, Amazon, and Spotify, which analyse our characteristics, interests and preferences to suggest the next product we will like), to the most surprising applications like, for example, suggesting recipes based on the ingredients we have in our kitchen [1], artificial intelligence algorithms are becoming more and more pervasive in our daily lives.

The high failure rate of change efforts - usually around two thirds - has motivated researchers and managers to pay increasing attention to change management. As this is a worrying statistic, several studies have been conducted since the 1990s only to find that this ratio, despite numerous efforts, persists.

Twenty years ago, as a consequence of the definition of recycling targets by the European Commission, numerous awareness-raising campaigns on the subject emerged in Portugal. Currently, it has been possible to prove the positive impact of communication on the population, generating a change of habits.

Learning is a journey for life: personally and professionally. As such, one would expect investment in training to remain constant throughout one's professional career, but we are still a long way from that reality. In this context, the question that arises among executives is: why invest? In this article, we present 10 reasons why you should invest in your training, supported by the testimonials of Nova SBE executive training students.

We've already reached December and the spirit of the Christmas season is visible everywhere, including many offices.