It is no news that data science applications are increasingly integrated into the life of organizations and, consequently, in the life of all of us. From the most familiar aspects like product and content recommendations (just think of the giants Facebook, Netflix, Amazon, and Spotify, which analyse our characteristics, interests and preferences to suggest the next product we will like), to the most surprising applications like, for example, suggesting recipes based on the ingredients we have in our kitchen [1], artificial intelligence algorithms are becoming more and more pervasive in our daily lives.