Helga Saraiva-Stewart explains why it is important to revolutionise the sales sector in Portugal.

These days the big question on most sales people's minds has been: Should I prospect and try to develop new business at such a sensitive time for my prospects?

This pandemic has different impacts from company to company. In this environment, the best approach to marketing communications depends on two factors: (1) whether your company remains operational; and (2) whether resources are available for advertising.

After 10 successful editions, the Doing Digital course returns to Nova SBE to boost digital marketing, anticipate trends and solve real cases, with the methodology that has made Fullsix a leader.

This is the story of Nova SBE's new brand, told in the first person.

In an age where we have the power to access knowledge, institutions or people from anywhere in the world and in any time zone at the distance of seconds, the space for live events is growing. There is a growing need to be together, listen, think, debate and grow together. In this era, digital can also work as a catalyst for human relationships that further enhance the event experience, giving it consequence and continuity in time.

Social media is an essential tool in the advertising campaigns of any brand, but never its starting point. The strategy should be made at the brand level and not at the level of each tool.