Marketing, Sales and Operations

How did the VP of Operations at Rock in Rio put into practice what he learned at Nova SBE?

Ricardo Acto is VP of Operations at Rock in Rio and a former student of the Applied Project Management intensive course at Nova SBE Executive Education. On a guided tour of the City of Rock, he explained to us, in the first person, the importance of the programme in his career path as a professional. Watch the video.

12
July 2018
2
 min of reading

Ricardo Acto has led City of Rock operations for around 3 years, working daily to get the event off the ground in Lisbon, Rio de Janeiro, Madrid and Las Vegas. After 12 years in the construction industry and in public positions, he was invited to join the festival team in 2007. Simultaneously, he led projects such as the Christmas Tree in Romania and in Lisbon, until he was promoted to VP of Operations for Rock in Rio in 2015.

His degree in engineering and his professional experience opened the door to the challenge he now faces. In Portugal alone, in this latest edition, it was necessary to scale the City of Rock to welcome 85,000 people, with the help of around 10,000 employees. Therefore, upon accepting the new position, the need to know even more about project and people management became evident.

Ricardo Acto found in the 1st edition of the Applied Project Management programme , in 2017, some of the tools he still uses in his day-to-day life. During a guided tour behind the scenes of the City of Rock, we filmed his testimony about the two-day course, coordinated by José Crespo de Carvalho:

Speaking about his particular experience, as operations manager of a large event, Ricardo shares that "it was positive to see that the challenges I face in a large organisation are, after all, more common than one might think", emphasising also the practical and objective side of the programme.

Do you know our program:
Applied Project Management?
Published in 
12/7/2018
 in the area of 
Marketing, Sales and Operations

Join Our Newsletter and Get the Latest
Posts to Your Inbox

No spam ever. Read our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
About the Author
Nova SBE Executive Education
View full profile
More articles you might find interesting
Institutional
Marketeer Awards 2026
Nova SBE Executive Education won the 2026 Marketeer Awards in the “Higher Education Institution” category for the sixth consecutive year, further cementing its reputation as a leader in executive education in Portugal.
Institutional
Nova SBE Executive Education Enters the Global Top 10
Nova SBE Executive Education has achieved its best ranking ever in the Financial Times Executive Education rankings: 9th in the global Top 10 for Customized Programs and among the Top 20 for Open Programs. It also retains its No. 1 position in Portugal.
Institutional
Nova SBE Executive Education Honored Once Again with Human Resources Award
For the third consecutive year, the school has been recognized as the top institution of higher education in human resources management.
See all articles