The new consumer power

Catherine da Silveira joined Nova School of Business & Economics after 14 years of executive experience in different countries, first in L'Oreal Group (Marketing Director, Brand Manager, Country Manager), then in the IT Sector. Since then she has combined an academic role, as Assistant Professor and then Associate Professor, currently teaching Brand Management, Marketing and Luxury Management and Marketing Research for Executives and in the Lisbon MBA and Masters Programs, with executive roles in the School and the Lisbon MBA. Catherine da Silveira is currently Academic Director of CEMS at NOVA SBE.