3 intensive programmes to master Marketing and Communication

onfend the portfolio that Nova SBE Executive Education has composed, especially dedicated to the challenges you face:

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Navigating a sea of infinite possibilities like the Internet requires expertise and strategic thinking. In an age where everyone is in the same boat, and everyone is a content producer, learn how to stand out from the competition.

Nova SBE Executive Education has joined FullSix, a leading agency in digital communication for over 15 years, to develop the Doing Digitala programme scheduled to start on 18 May, suitable for all professionals in the area of communication.

Dive into the marketing universe and learn how to design a digital strategy based on the consumer journey, far beyond simply knowing market trends. Learn how to attract and retain followers on social networks, everything you need to know about storytelling, virality and paid media, and how to identify and analyse KPIs.

Learn more about the programme here.

Learn how to maximise the power of your brand, from creation to management. The Nova SBE Strategic Branding from Nova SBE, built in partnership with Brand Images and the Empower Brands Community, intends to revolutionize your business, taking into account the current context and a particularly challenging market.

This short and intensive training offers a complete approach to branding, combining theory and practice, focused on the areas of strategy, communication and marketing. An essential programme at the present moment, since, more than creating beautiful images and communication strategies based on entertainment, it is imperative that, today, brands start to assume their purpose.

Ready to use brands as forces for change to streamline your business? Join this knowledge journey from 20 October.

Get to know the whole programme here.

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Is it possible to dissociate marketing from the digital world these days?

Communicating the right message, at the right time, to the right person is more challenging than ever. Consumers are permanently online, so it's important to put digital, social and mobile at the centre of your marketing strategy.

The intensive programme of Strategic Marketingcreated by Nova SBE and Group m, aims to prepare the daily transformation of its activity, to respond to these challenges, in a structured and practical way. The training is based on a balance between the strategic vision of digital in the global marketing plan and its execution in practice, from social media and search to new trends, such as programmatic and predictive models and attribution, enhanced by the partnership with WPP group agencies.

Learn all about here.