Nova SBE Sales Lab and SHL create the first index to determine the commercial potential of organisations in Portugal

Tabaqueira, Vanguard Properties, ManpowerGroup Portugal, and SHL are the founding partners of this initiative and will participate in the study. All these companies will be submitted to a commercial talent assessment, based on four distinct areas, focused on the B2B market:

- Skills: technical skills such as negotiating ability and commercial orientation;

- Competencies: soft skills and behavioural competencies, such as communication, critical thinking, and resilience;

- Drivers: motivational skills, such as merit, competition, and learning;

- Digital Strengths: digital skills, such as the ability to work remotely, digital relationships, and mastery of digital tools.

The organisations joining the initiative will benefit from this benchmarking of sales staff and employees with other organisations, identifying potential and weaknesses. The results may also favour investment in individual and team development programmes, tailored to the challenges the company faces.

The founding partners will also have a privileged status, which includes participating in the Nova SBE Sales Shaker event, as sponcers, integrating this Sales Maturity Index, receiving the results free of charge, and enjoying up to 30% discount in several sales executive education programmes.

These objectives are closely linked with the mission of the Nova SBE Sales Lab, which is dedicated to innovation in the sales sector and to the empowerment, inspiration and personal development of sales people and leaders, in the B2C and B2B area.

"The pandemic has accelerated some circumstances and nuances of the challenges that sales professionals face, but if there is one constant in business, it is disruption. Ittakes skilled, empowered, informed individuals in order to adapt to the constant disruptions affecting their markets or the economy," said Helga Saraiva-Stewart,Founder of Nova SBE Sales Shaker and Lead-Resuts and Exec. Director of Nova SBE Sales Lab, adding that "this is why the Sales Lab is such an important venture , because it not only works to raise the profile of the professional, but also to certify skills in the commercial area. And this certification begins with a skills assessment".

Vacancies to join the group of founding partners are still open until the end of the year.