Tag

Opinion Articles

Finance & Economics

Finance for everyone!

Programs aimed at companies with a large number of workers and low average salaries, such as in the retail, commerce and tourism sectors, can have a significant impact on the literacy of individuals. This is guaranteed by Miguel Ferreira, Professor at Nova SBE.
Sectorial

Health: The potential of real-world data

Ana Moura, PdD and affiliate of Nova SBE's Nova Health Economics and Management Center, explains how real-world data contrasts with clinical trial data and can result in more reliable cost-effectiveness models.
Marketing & Sales

Blink and decide: how emotions influence B2B purchases

Considering the battles over commoditized features and the long list of product benefits, how can companies operating in B2B markets really differentiate themselves and maintain long-term relevance for their customers? Jorge Borges, Team Leader for Go-to-Market Strategy at Nova SBE, explains everything.
Digital & Technology

Can Artificial Intelligence make us more human?

A Chinese online games and applications company has appointed a robot equipped with Artificial Intelligence as CEO. Could AI be the prototype CEO we want for our organizations?
Leadership & People

Leading to serve

We know that there are various styles of leadership, from authoritarian to transactional. "Servant leadership" is a concept that breaks with traditional concepts.
Leadership & People

Leadership challenges in a digital world

Miguel Pina e Cunha explains how contemporary societies are going through a wave of transformation commonly known as the "digital transformation", which is sometimes referred to as a fourth industrial revolution. But, as with all the other great waves of change, this one also brings opportunities and threats.
Digital & Technology

Digital Transformation: What's next?

Daniel Coimbra, Group Vice President & Country Manager at IDC Portugal, explains the chapters of the digital transformation and what this transition means for companies.
Finance & Economics

Risks and bank's internal audit function: the challenges ahead

Samuel da Rocha Lopes, Principal Bank Sector Analyst at the European Banking Authority, explains what will change with banks' internal audit.

We're on instagram!

visit profile