Marketing, Sales and Operations

The findings of the study "2022 B2B Digital Buyers' Journey: Forces Shaping the Future of Enterprise Procurement" show the forces that are coming between the demand and purchase process for business management software by enterprises.

The global slowdown we will go through in 2023 will not affect all business sectors equally. Crédito y Caución has published its detailed growth forecasts for 16 key sectors in 30 markets that allow us to identify which sectors will perform well in Europe, America and Asia.

A study by Boston Consulting Group avers that 90% of companies are unprepared for disruptive events and lack the necessary resilience, even after all the turmoil experienced in recent years.

The Metaverse has the potential to impact every aspect of business, from entertainment to learning, marketing, employee interaction, customer experience, innovation and community management. Helga Saraiva-Stewart, founder of Lead-Results and Sales Shaker, explains how to boost your sales in this new virtual world.

The fourth edition of the postgraduation in Supply Chain Management at Nova School of Business & Economics (Nova SBE) began on October 17. This course lasts six months and has a partnership with the José Neves Foundation, and participants may apply for scholarships under the ISA FJN program.

Jorge Velosa, Scientific Coordinator of the intensive Sales Strategy & Business Development program, explained what the new trends in the sales sector are and how it is possible to get around the problems that emerge with an increase in the pricing with a 9% inflation rate, in a webinar at Nova SBE Executive Education.

Inflation is exceeding multi-decade highs in all regions. However, according to a report by Crédito y Caución, while in Europe the rise in prices is mainly due to disruptions in energy prices resulting from the invasion of Ukraine, in the US the origin lies in more general imbalances: demand after the pandemic outstrips supply, and the fact that the US economy is operating above full capacity explains the intense interest rate hikes carried out by the Federal Reserve.