Considering the battles over commoditized features and the long list of product benefits, how can companies operating in B2B markets really differentiate themselves and maintain long-term relevance for their customers? Jorge Borges, Team Leader for Go-to-Market Strategy at Nova SBE, explains everything.

Jorge Borges, Marketing and Strategic Partnerships senior executive at Nova SBE, explains how the emergence of communication for sustainability is shaping marketing in the age of digitalization.

The Metaverse has the potential to impact every aspect of business, from entertainment to learning, marketing, employee interaction, customer experience, innovation and community management. Helga Saraiva-Stewart, founder of Lead-Results and Sales Shaker, explains how to boost your sales in this new virtual world.

Jorge Velosa, Scientific Coordinator of the intensive Sales Strategy & Business Development program, explained what the new trends in the sales sector are and how it is possible to get around the problems that emerge with an increase in the pricing with a 9% inflation rate, in a webinar at Nova SBE Executive Education.

Helga Saraiva-Stewart, founder of Lead-Results and Sales Shaker, explains the four ingredients needed for a sales team to become a high performance team.

What do top athletes and top sales professionals have in common? At first glance it may seem that they bear little resemblance, but the two activities have many points in common. Expert Helga Saraiva-Stewart explains what the similarities are.