Gonçalo Bernardes, Customer Development Director at Unilever FIMA and Customer Development Director at Gallo Portugal, explains why Revenue Growth Management (RGM) is key to the success of your business.

Francisco Teixeira, CEO of GroupM, explains why the AI for Marketing Excellence program is essential at a time when marketing continues to undergo rapid transformation and needs to integrate more and more branches of knowledge.

Nuno Moreira, Co-founder of the Fullsix Portugal agency and Guest Professor at Nova SBE, explains how content should "be like water" and adapt to the strategy, the needs of the main target audiences and the different channels.

Filipa Caldeira and Pedro Batalha, co-founders of the Fullsix group, give us some examples of companies with a strong focus on "customer experience" and how it is being shaped by new digital technologies.

Find out how the combined use of OKR and techniques such as SMART can improve strategic planning in your company.

In the crazy world of business, whether in small start-ups or well-established companies, a common link connects entrepreneurs, business owners and sales professionals - everyone is on a never-ending quest for sales. Helga Saraiva-Stweart, Founder @Lead-Results, explains how to sell more and better to an increasingly digital customer.

Considering the battles over commoditized features and the long list of product benefits, how can companies operating in B2B markets really differentiate themselves and maintain long-term relevance for their customers? Jorge Borges, Team Leader for Go-to-Market Strategy at Nova SBE, explains everything.

Jorge Borges, Marketing and Strategic Partnerships senior executive at Nova SBE, explains how the emergence of communication for sustainability is shaping marketing in the age of digitalization.