Jorge Velosa, Scientific Coordinator of the intensive Sales Strategy & Business Development program, explained what the new trends in the sales sector are and how it is possible to get around the problems that emerge with an increase in the pricing with a 9% inflation rate, in a webinar at Nova SBE Executive Education.
What do top athletes and top sales professionals have in common? At first glance it may seem that they bear little resemblance, but the two activities have many points in common. Expert Helga Saraiva-Stewart explains what the similarities are.
Nova SBE Sales Lab has joined SHL Portugal to create the Sales Maturity Index, a tool that allows to assess the potential of the sales teams in any organization. The unprecedented project in Portugal promises to leverage the sales strategy of national companies and understand the main challenges facing the sector.
The words "sell" and "salesperson" are not sexy or necessarily positive, in fact they carry an extremely negative connotation. However, these people are key pawns in ensuring the sustainability of the business and selling is essential to generate profit.
The pandemic has been affecting several market sectors and the branding universe was not immune to this reality. With that in mind, the Empower Brands Community and Imagens de Marca partnered with Nova SBE Executive Education to create a new course.
Nova SBE was distinguished, for the second consecutive year, by the Marketeer Awards, in the category "Universities and Teaching Establishments". Among the eight schools nominated, the faculty was recognised for having implemented the best marketing strategies during the past year, strongly marked by the need for transformation due to the pandemic.