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Marketing & Sales

Marketing & Sales

The hard and soft side of sales success

In the crazy world of business, whether in small start-ups or well-established companies, a common link connects entrepreneurs, business owners and sales professionals - everyone is on a never-ending quest for sales. Helga Saraiva-Stweart, Founder @Lead-Results, explains how to sell more and better to an increasingly digital customer.
Marketing & Sales

Blink and decide: how emotions influence B2B purchases

Considering the battles over commoditized features and the long list of product benefits, how can companies operating in B2B markets really differentiate themselves and maintain long-term relevance for their customers? Jorge Borges, Team Leader for Go-to-Market Strategy at Nova SBE, explains everything.
Marketing & Sales

Sustainability: The Brave New Frontier for Marketers

Jorge Borges, Marketing and Strategic Partnerships senior executive at Nova SBE, explains how the emergence of communication for sustainability is shaping marketing in the age of digitalization.
Marketing & Sales

The Opportunity of Selling in the Metaverse

The Metaverse has the potential to impact every aspect of business, from entertainment to learning, marketing, employee interaction, customer experience, innovation and community management. Helga Saraiva-Stewart, founder of Lead-Results and Sales Shaker, explains how to boost your sales in this new virtual world.
Marketing & Sales

Do you know these three new trends in sales?

Jorge Velosa, Scientific Coordinator of the intensive Sales Strategy & Business Development program, explained what the new trends in the sales sector are and how it is possible to get around the problems that emerge with an increase in the pricing with a 9% inflation rate, in a webinar at Nova SBE Executive Education.
Marketing & Sales

The recipe for a winning B2B sales team

Helga Saraiva-Stewart, founder of Lead-Results and Sales Shaker, explains the four ingredients needed for a sales team to become a high performance team.

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