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Marketing & Sales

Marketing & Sales

The Opportunity of Selling in the Metaverse

The Metaverse has the potential to impact every aspect of business, from entertainment to learning, marketing, employee interaction, customer experience, innovation and community management. Helga Saraiva-Stewart, founder of Lead-Results and Sales Shaker, explains how to boost your sales in this new virtual world.
Marketing & Sales

Do you know these three new trends in sales?

Jorge Velosa, Scientific Coordinator of the intensive Sales Strategy & Business Development program, explained what the new trends in the sales sector are and how it is possible to get around the problems that emerge with an increase in the pricing with a 9% inflation rate, in a webinar at Nova SBE Executive Education.
Marketing & Sales

The recipe for a winning B2B sales team

Helga Saraiva-Stewart, founder of Lead-Results and Sales Shaker, explains the four ingredients needed for a sales team to become a high performance team.
Marketing & Sales

Do you know what elite athletes and top sales professionals have in common?

What do top athletes and top sales professionals have in common? At first glance it may seem that they bear little resemblance, but the two activities have many points in common. Expert Helga Saraiva-Stewart explains what the similarities are.
Marketing & Sales

Nova SBE Sales Lab and SHL create the first index to determine the commercial potential of organisations in Portugal

Nova SBE Sales Lab has joined SHL Portugal to create the Sales Maturity Index, a tool that allows to assess the potential of the sales teams in any organization. The unprecedented project in Portugal promises to leverage the sales strategy of national companies and understand the main challenges facing the sector.
Marketing & Sales

Let's talk about the status of the sales professional?

The words "sell" and "salesperson" are not sexy or necessarily positive, in fact they carry an extremely negative connotation. However, these people are key pawns in ensuring the sustainability of the business and selling is essential to generate profit.
Marketing & Sales

A course for managing brands in times of Covid

The pandemic has been affecting several market sectors and the branding universe was not immune to this reality. With that in mind, the Empower Brands Community and Imagens de Marca partnered with Nova SBE Executive Education to create a new course.

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