If we analyse the most creative ideas in the history of humanity, we can see that they are ideas that were born from a combination of realities that already existed. Paula Marques explains why.

Judgment & Decision-Making (JDM) and Complex Problem-Solving (CPS) are among the key skills the world needs for the fourth industrial revolution (HolonIq, 2019, World Economic Forum, 2018).

Starting a company is tempting. The eulogy of the entrepreneur is nowadays exacerbated, full of success stories from Silicon Valley: the garage company that became Fortune 500, the start-up sold for millions or the eccentric life of someone who became a multimillionaire overnight. However, the truth is that not everything translates into a megalomaniac marketing campaign, and achieving this status is not only unlikely, but also implies a lot of work, a lot of time and a lot of mistakes.

The success of an entrepreneurship project depends on a number of factors coming together to solve the existence of a problem - this is called having an idea and should be the first step of any entrepreneur. Read on and discover 5 ways to have ideas based on Applied Knowledge!

Yes, starting a company is tempting. But getting on the list of success stories and achieving that status in the short term is not only unlikely, it involves a lot of work, a lot of time, and a lot of mistakes. However, if none of this puts you off we want to make sure you do it for the right reasons!