A study commissioned by Mondial Relay reveals the consumption habits of the Portuguese. More than 70% already shop online and the clothing sector is the one with the highest percentage of adherents.

The French multinational, specialised in deliveries for the e-commerce sector, commissioned a market study to analyse the consumer habits of the Portuguese, which also concluded that parcel delivery via "collection points" is already one of the three most used methods in Portugal for this type of purchase.

The most used method is still home delivery (83%), followed by shop pick-up (59%), but delivery through pick-up points (53%) comes right after. Lu├şs Delgado, director of Mondial Relay Portugal, commented that "these results demonstrate a change in consumer attitudes and confirm the bet that we have made in Portugal, where we already have over 500 'Points Pack' to support deliveries by e-commerce shops to Portuguese consumers".

The study also found that low price (cheap or free), convenience and not having someone at home to receive the packages are the main reasons why consumers prefer the delivery method at pick-up points over other solutions.

The fact that it is an "environmentally friendly" method (as it avoids repeated and unnecessary trips by both the consumer and the delivery company) is also cited as an advantage by around a quarter of respondents (23%). In addition, the availability of the option of delivery through a pick-up point is also indicated by a significant percentage of consumers (28%) as something that weighs on their decision to shop at a particular online shop.

In Portugal, only 29% of consumers do not buy online. In contrast, 71% of respondents said that they shop both online and in physical shops, with 3% of consumers admitting to opting exclusively for online shopping.

The clothing sector, which in Portugal has been available for catalogue and online purchase for decades, comes out on top in terms of preferences. Of those consumers who have made purchases through e-commerce shops, a total of 68% indicated that they regularly buy clothing products; the IT sector comes next: 59%. The third place on the podium is occupied by cultural/leisure products (books, records, games...), which represents 53% of purchases. This is followed by home products, cosmetics, decoration, hygiene, food and pet products.

As for the most popular shops, the Portuguese mainly choose the large national and international platforms such as Worten.pt, FNAC.pt, Kuantokusta.pt and Amazon - this type of shop is cited by 78% of respondents. "Branded shops" also appear at the top (they are used by 66% of consumers) and, in a distant third place, second-hand products websites such as OLX, StandVirtual, CustoJusto, and others.

 

This study was conducted by IPSOS for Mondial Relay in October 2021, with a sample of 1007 adults, representative of the Portuguese population.

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This text is a republication as part of a partnership with Supply Chain Magazine - Read the original article here.

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Published in 
25/2/2022
 in the area of 
Supply Chain & Operations

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