ofia Fernandes, Talent & Development Manager of Grupo Lusíadas, explained to us why it is so important to invest in the development of competencies and talent in the health area, even in a time of pandemic.
The Lusíadas Group was the sponsor of the first two editions of the Postgraduate Diploma in Health Management. Why is this investment in education so important?
For us it is one of the pieces in a global strategic plan that contemplates the preparation of our future as an Organisation and in which People play a preponderant role. We need to identify our talents and support their development so that they can stay motivated with us, give them a purpose for their journey and provide them with the tools they need to make a path of growth that prepares them to deal with current and future challenges. In addition, we consider it fundamental that People do not crystallise and are permanently incited to learn. We believe that this restless spirit and openness to continuous learning helps to give meaning to what each person does and feeds the Organisation a continuous cycle of improvement.
Why did you choose Nova SBE as a partner in this challenge?
Reputation, credibility, consistency, innovation, transversality, are factors that we value internally and so when we considered a partnership with a Business School we went looking for that common identity. Nova SBE naturally emerged as the right partner for what we wanted to do. We are very happy with this mutual choice and we feel that our Talents also value this opportunity.
What is the importance of this collaboration, taking into account the articulation of the programme and of the trainers, both from Nova SBE and from Grupo Lusíadas?
This partnership goes far beyond merely attending Executive Programmes. It allows us to give a signal to our people that we are investing in their development and that we want to provide them with impactful experiences that make sense in their career, but it also allows us to associate other equally interesting dynamics. I give as an example the possibility to be a Guest Speaker in a certain discipline to share konw-how and good practices, to be a Mentor to a group of students and help them in a process of systematization of ideas that are actionable in a business context or even to be a jury to evaluate the answer to different Strategic Challenges.
How does this Postgraduate Degree contribute to responding to the current challenges of the sector?
As I illustrated in the previous question, the different formats that we have articulated with Nova SBE allow a total alignment with our learning strategy that promotes a "70/20/10" ecosystem of skills development, that is, a balance between practical/on-the-job learning(experiential learning - 70%), networking, mentoring and coaching(social learning - 20%) and classroom training and e-learning(formal learning - 10%). We believe that this is the effective way to respond to the context in which we operate and because we must be aware that the world is no longer VUCA(Volatile, Uncertain, Complex and Ambiguous) but BANI(Brittle, Anxious, Nonlinear and Incomprehensible ). It is therefore necessary to adjust People development approaches. The pandemic has shown the world that we are exposed to risks of various kinds, that our fragility creates anxiety in People, that maintaining comprehensive planning is no longer feasible and that incomprehensibility itself is a consequence of contradictory information and rapid technological advancement. If we don't have this awareness and don't translate it into the way we help People develop to deal with this, the Organisation, regardless of the sector it is in, will not be able to deal with today's challenges.
This Postgraduate Course also has the benefit of awarding a Lusíadas Knowledge Center scholarship. Why did you decide to award the best student of each edition?
Simply because we all like recognition, especially when it is the result of something to which we have dedicated our time and energy. The students in this Post-Graduation had an added challenge in relation to the others, because being from the health sector they had to be simultaneously managing a pandemic context in their Health Units and to be capable of not giving up their purpose of growing, learning and overcoming themselves. It was leaving their comfort zone on two fronts at the same time and the goal was successfully achieved. The Lusiadas Knowledge Center award symbolizes, in a general way, a recognition for the investment in an impactful and disruptive experience, and wants to highlight the student who best managed to balance all the dimensions of the learning to which he proposed and which was proposed to him, underlining the importance of maintaining an inquiring spirit in relation to the development of our competencies.
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