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Opinion Articles

Marketing, Sales and Operations

The Opportunity of Selling in the Metaverse

The Metaverse has the potential to impact every aspect of business, from entertainment to learning, marketing, employee interaction, customer experience, innovation and community management. Helga Saraiva-Stewart, founder of Lead-Results and Sales Shaker, explains how to boost your sales in this new virtual world.
Finance & Economics

Recession in 2023: Possible? Probable? Plausible? Mild? Severe?

João Silveira Lobo, independent management consultant and professor at Nova SBE, explains what you can expect when it comes to the economy in 2023 and how to prepare yourself to face the possible challenges of the coming year.
Leadership and Change Management

Nova SBE revolutionizes executive coffee breaks to ensure high performance

Nova SBE has a new area for coffee breaks. The space and concept were created so that the participants of all executive education programs can ensure the best cognitive performance.
Innovation and Entrepreneurship

One year of Innovation Ecosystem: how collaboration is creating impact at Nova SBE

Rui Coutinho - Executive Director of the Nova SBE Innovation Ecosystem - explains why innovation is the most effective, impactful, and transformative way for schools to contribute to the harmonious, inclusive, sustainable, and prosperous development of our society.
AI, Data and Digital

Web3.0: what role do I want to play in this new chapter of Internet history?

Over the nearly 40 years since its official birth date, the Internet has undergone several evolutions. Distributed ledger technologies - of which blockchain is perhaps the best known - have made it possible to envision a new model of the internet: web 3.0. In this model, companies and people become "co-owners" of the web. What implications will this new paradigm have for incumbents and what opportunities will it bring for the average user?
AI, Data and Digital

What digital identities, decentralization, and blockchain can do to increase trust between people and organizations in the banking industry

Ricardo Costa, CEO of LOQR, explains how technology can contribute to increasing trust in the banking industry.
Leadership and Change Management

Hybrid or not hybrid, that is not the question

What is the future of office work? Anne-Laure Fayard, Full Professor at Nova SBE, talks to us about the future of work, inside and outside the company.

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