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Sustainable Business

Sustainable Business

Sustainability: Examples of greenwashing and deceptive marketing

"Sustainability" has long since become part of the consumer lexicon, and is even a priority for many. But with the growth of the "green" culture, examples of greenwashing have also multiplied in an attempt to attract a more environmentally conscious clientele. Learn how to spot them.
Sustainable Business

How much are we willing to pay to save the planet?

Miguel Ferreira, Professor at Nova SBE, says that the results of several studies indicate that workers accept 10% lower salaries when they work for companies in more sustainable sectors such as health, education and recycling.
Sustainable Business

Open letter to 99.9% of Portuguese companies

"In the coming years, your competitiveness and longevity will depend on a new factor that most of you are not yet prepared for: corporate sustainability". The warning comes from Rodrigo Tavares, guest professor at Nova SBE, who wrote an article about the eight sources of pressure that will force us to be sustainable "in a very short period of time".
Sustainable Business

Will the Corporate Sustainability Reporting Directive bring an end to greenwashing?

Will the recent Corporate Sustainability Reporting Directive (CSRD), formally adopted by the European Union on November 28, 2022, end greenwashing? This question was the starting point of another Collision Talks promoted by Nova SBE Innovation Ecosystem, which brought together a panel of experts and a representative of the European Commission, on March 30, to discuss the impact of the new regulation that promises to bring more sustainability to companies in the European Union (EU).
Sustainable Business

Sustainability: Are Portuguese banks prepared?

The biggest reform of the banking system in the last decade is underway and will last at least until the end of 2024. All to ensure a more sustainable system. Who guarantees it is Rodrigo Tavares, visiting professor at Nova SBE
Sustainable Business

Five levers for companies to start preparing the 2030 Agenda

In 2015, the United Nations General Assembly established the Sustainable Development Goals (SDGs), aggregating 169 goals under the name 2030 Agenda. Now in 2022, this roadmap of action remains both a guide and a challenge for businesses. The Expense Reduction Analysts highlights five levers for sustainable transformation. Start 2023 with your eyes on 2030.
Sustainable Business

The second wave of corporate sustainability and the standardization of ESG funds

Recently, ESG practices have been collecting critics, which has forced a reflection on the imperfections of the financial services sector. This is because the overall increase in ESG investments has not been accompanied by the establishment of the infrastructure to support them.
Sustainable Business

CEMS Report: Company leadership and young employees essential to avoid environmental catastrophe

The most recent report from CEMS - the global alliance of 34 universities and business schools of which Nova SBE is a member - revealed what steps should be taken to avoid an "environmental catastrophe". Among other initiatives, the more than 4 thousand respondents stressed that corporate culture policies with collective responsibilities should be adopted, empowering all employees to make decisions from a generational perspective in order to promote real change in organizations.

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