Marketing, Sales and Operations

The events of 2020 triggered by the pandemic have made businesses understand that they must prepare for future disruptions, whether they have to do with COVID-19, geopolitical forces, or even climate change. However, to overcome these challenges, companies rely on business agility and resilience.

The words "sell" and "salesperson" are not sexy or necessarily positive, in fact they carry an extremely negative connotation. However, these people are key pawns in ensuring the sustainability of the business and selling is essential to generate profit.

The pandemic has been affecting several market sectors and the branding universe was not immune to this reality. With that in mind, the Empower Brands Community and Imagens de Marca partnered with Nova SBE Executive Education to create a new course.

Nova SBE was distinguished, for the second consecutive year, by the Marketeer Awards, in the category "Universities and Teaching Establishments". Among the eight schools nominated, the faculty was recognised for having implemented the best marketing strategies during the past year, strongly marked by the need for transformation due to the pandemic.

Automation and robotisation in society will experience stronger growth in the logistics sector in the coming years, with the aim, among others, of maintaining a safety distance in warehouses and work centres.

2020 was a challenging year. To better understand this scenario, Mercado Eletrónico has prepared a guide with some reflections and learnings. There are 10 lessons that remain and that you can take into account in your day-to-day life.

Francisco Santos, alumnus and Marketing & Communications Team Leader at Nova SBE Executive Education, and Mariana Coimbra, former Nova SBE Master's student and ex-staff at Nova SBE Executive Education, won the Marketing category of the 25th edition of the Young Lions Portugal competition.