Innovation and Entrepreneurship

Why it is important to demystify business in Space

Science fiction films about the migration of the human species to other planets in space may be about to become a reality. And that transition will require a sustainable economy, on and off Earth. Do you realise the potential of the space market?

3
November 2021
4
 min of reading

ife on the Moon and, who knows one day, on the other planets of the Solar System, stopped being a mere fantasy a long time ago to become a strong possibility in the near future. At a time when people are starting to talk about the first commercial trips to Space, it is important to know that there are many other forms of business about to emerge in the space sphere.

Space exploration is opening up new markets and creating new job opportunities, on Earth and beyond. According to Gary Martin, Vice President of North American Operations at International Space University, these possibilities are not only reserved for scientists and astronauts, but are being created "especially with the input of the private sector", by organisations and entrepreneurs.

"If we're talking about resource mining on the Moon, for example, we're talking trillions of dollars to be made. But if you're working on the moon, say, on a moon base, probably for a few months to extract this resource, you'll want to go home and have a beer, have a pizza. You'll want to have a comfortable home, have entertainment, art, maybe even live plants. You'll start listing all the things you take for granted here on Earth. Everything is a business. People who sell furniture on the moon or food, or plant trees to produce food, will have businesses. It's hard to explain how much opportunity there is!".

However, if life on the Moon or in Space doesn't mean much to you, don't worry: there are plenty of opportunities to build space businesses without having to leave your own home. For example, with space technology it is possible to start and help various businesses that already exist on Earth.

"All you need to build a business in this area is to have a computer. There is so much data! For example, regarding global warming, we did a project with farmers and vineyards - the data shows what will happen to a certain area where vineyards grow, which take a long time to mature. In California, new plantations are now being planned in anticipation of global warming."

‍

Curious? Watch the full conversation between Gary Martin and Ricardo MarvĂŁo, co-founder of Beta-i, to learn more about the potential of business in Space and get to know Nova SBE's unprecedented programme, Space for Business.

Do you know our program:
Space for Business Program?
Published in 
3/11/2021
 in the area of 
Innovation and Entrepreneurship

Join Our Newsletter and Get the Latest
Posts to Your Inbox

No spam ever. Read our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
About the Author
Nova SBE Executive Education
View full profile
More articles you might find interesting
Innovation and Entrepreneurship
The Illusion of Agility and the Dilemma of Resilience in SMEs
The article examines the challenges facing SMEs in an increasingly unstable economic environment, marked by geopolitical conflicts, regulatory pressure, supply chain disruptions, and financial constraints. It argues that operational resilience is not built solely on technology or extreme efficiency, but on solid processes, alternative suppliers, close partnerships, and leadership capable of preparing the organization to continuously absorb shocks.
Institutional
Marketeer Awards 2026
Nova SBE Executive Education won the 2026 Marketeer Awards in the “Higher Education Institution” category for the sixth consecutive year, further cementing its reputation as a leader in executive education in Portugal.
Institutional
Nova SBE Executive Education Enters the Global Top 10
Nova SBE Executive Education has achieved its best ranking ever in the Financial Times Executive Education rankings: 9th in the global Top 10 for Customized Programs and among the Top 20 for Open Programs. It also retains its No. 1 position in Portugal.
See all articles