iven the growing attention paid by the community in general to Heritage, it is clear that this asset also needs to be subject to the principles of good management. With this goal in mind, the leading management school in Portugal and the company responsible for several important projects in the Portuguese cultural heritage panorama have joined forces in the construction of a unique course in the market, which aims to impact the way we value our cultural heritage.
The pioneering executive training in Cultural Heritage Management brings together national and foreign experts, representing the various dimensions of Cultural Heritage, from museums to monuments, including territorial projects. Thus, Pedro Gadanho, Director of the MAAT, João Falcato, Director of the Lisbon Oceanarium and Thibault Manchon, General Director of Cultival are just a few examples of the figures that are present as speakers. The programme also counts on the contribution of relevant professionals in Communication, Marketing and Media, such as João Luís Ribeiro from Fuel and Carlos Coelho from Ivity Brand Corp.
Additionally, the programme includes the option to embark on an exclusive Study Trip to various equipments and projects in the North of the country, such as tourist production units, cultural foundations and projects with a territorial scope, including classes to be taught by those responsible for them on site.
The training in Cultural Heritage Management is aimed at people who seek to develop skills in the management of Cultural Heritage and who wish to act, as this is a sector still traditionally focused on the public sphere, with an innovative perspective of private management, aware of the economic dimension that resides in these assets. The course thus seeks to equip executives, already active, with knowledge and innovative perspectives applicable to this cultural resource.
Nova SBE's partner in this training, Spira, is the reference company in the design, implementation and production of heritage revitalization projects. Besides exploring 3 business areas in the Cultural Heritage sector( Cultural and LandscapeTouring, Heritage Education, Heritage Communication), Spira is responsible for several emblematic projects - such as the Iberian Biennial of Cultural Heritage, the patrimonio.pt communication platform, the Fresco Route project, among several consultancy projects undertaken over almost two decades of activity.
