The excellent service developed by more than 160 opticians that make up Institutoptico reflects the demanding nature of the profession, for which constant updating is essential.
Institutoptico's training focuses on topics so relevant to the opticians' business as strategic planning and management in the optical market, marketing and value creation in retail, the strength of brands or the importance of the digital channel in the current opticians' business, among others.
The faculty on the Institutoptico executive program is made up of executives with international careers, university lecturers, consultants versed in the most varied areas of business and specialists in strategic positioning, who know the main drivers of the optician business and are able to transmit the fundamental concepts in the management of change, innovation, and creativity.
The clear commitment to training the staff of the Institutoptico Group, through the holding of customised programs, allows the opticians' network to stand out from the rest, in terms of its preparation to give the customer the best possible service, while ensuring that the optician's business is a solid option in the market.
