Marketing, Sales and Operations

Goal setting is a fundamental step in any project management process. André Mascarenhas, from Setec, explains everything you need to know about the OKR methodology.

DHL launched a study this year, 'Rethinking Packaging', which offers a comprehensive look at the future of packaging in the logistics industry as, according to it, "current packaging systems have a significant environmental footprint".

The head of Zebra Technologies Corporation's middle east subsidiary, Hozefa Saylawala, has revealed his predictions for technology trends in the retail and logistics markets.

Did you know that the second main risk factor, according to a survey conducted by GVcelog with Brazilian managers, is the relationship with suppliers?

This title is not a tasteless trick to hook the reader. It's also not very original (it's a direct translation of an article published in The Atlantic). Nor is it a title I would ever have thought of using in an opinion piece until today ... but as I was writing this text, the World Health Organization (WHO) declared COVID-19 a pandemic.

These days the big question on most sales people's minds has been: Should I prospect and try to develop new business at such a sensitive time for my prospects?

This pandemic has different impacts from company to company. In this environment, the best approach to marketing communications depends on two factors: (1) whether your company remains operational; and (2) whether resources are available for advertising.

After 10 successful editions, the Doing Digital course returns to Nova SBE to boost digital marketing, anticipate trends and solve real cases, with the methodology that has made Fullsix a leader.