How has the executive education offer at Nova SBE evolved?
Our offering has evolved to ensure a lifelong path of knowledge acquisition. With ever-shorter cycles of change, skills need to be developed more readily and our portfolio needs to reflect this constant updating.
For this reason, we are very focused on two dimensions: upskilling and reskilling. In the first dimension, shorter and more intensive programs may be the answer, while in the second, programs such as Executive Master's is the key to ensure this qualification.
You have recently launched five Executive Master's in the areas of Leadership, Marketing, Management, Innovation, and Finance. Why expand your offering specifically to these areas?
Of these five areas, we consider that three of them are developed around unavoidable themes: Innovation and Entrepreneurship - digitalization has accelerated innovation and transformation processes in companies, which have become essential skills for the future, underlining the need for an entrepreneurial spirit; Marketing and Strategy - the current context has also forced the creation of new customer relationships, requiring a repositioning of companies and strategy changes and, finally, Finance and Financial Markets - new technologies pose increasing challenges to business management, so the acquisition of financial skills for the future is essential to ensure the economic viability of all organizations.
Besides these, there are two very strategic and critical areas for the future of companies: Leadership - power shifts in organizations and the emergence of new ways of working, such as remote, make it necessary to come up with new ways of leading; and Management - from a more senior perspective, experienced managers need to be given new tools to manage their organizations in a more agile way.
In methodological terms, what will these new programs consist of?
The difference between an Executive Master's and an MBA, both of which are completed in just one academic year, is the acquisition and applicability of knowledge. While an MBA has a 12-month academic component, an Executive Master's lasts only six months,to be applied to a work project in the following semester.
It is also important to mention that these first six months of the program are done on an after-labor basis, allowing the participant to maintain their work schedule and connect the classes with their daily lives. The second semester can be done remotely, with online monitoring and a completely personalized schedule.
What type of professionals are these new Master's aimed at?
These master's have a particularity: they are based on the assumption that the candidates already have a consolidated work experience and do not start from scratch, so, unlike traditional master's, it is possible to complete them in just one year. To attend this course, it is necessary to have a previous degree in a relevant area and a minimum of five years of work experience. In the Advanced Executive Master's in Management, participants are required to have at least ten years of professional experience, due to the higher level of complexity.
What can a student who completes one of these five Master's degrees expect in terms of future earnings?
In addition to acquiring new skills that they didn't have before, students will gain the practice of applying them in the field, leaving them with better preparation and knowledge that is in great demand in the labor market. These Master's also bring a certification that may be important for career progression, opening doors to more valued positions in terms of remuneration.
This article is a republishing of an interview published in RH Magazine - Read it here.