AI, Data and Digital

The inaugural session of the project took place this Monday, January 24th, and was broadcast live to all participants from the Horizon Studio, a virtual studio located in Nova SBE Executive Education campus.

Tiago Godinho, Head of the Digital Experience Lab at Nova SBE, explains which are the biggest obstacles to the digital transition in small and medium-sized companies, and what is the key to trigger the transformation process.

Do you know what digital experimentation is? "It's a digital version of what have been the fundamentals of science and learning since Francis Bacon in the 1600s, applying the same methods to create hypotheses, defining how we can learn about the world around us to draw metrics that inform our decisions," explained Greg Sherwin, Digital Experimentation Specialist at SingularityU Portugal.

Nuno da Silva Vieira believes that law firms have in digital transformation an opportunity to provide safer, more efficient, and client-centric legal services.

Know the short and long term forecasts, published by IDC

A study by the Boston Consulting Group (BCG), Google and Nova SBE concluded that the country is in the middle of the digital maturity scale and that this factor has a relationship with productivity and salary levels in companies.

Nova SBE has joined El Corte Inglés to create a digital academy, with the aim of promoting the transformation of online platforms through training. The main goal is to contribute to innovation in the sector and to the skills of the company's employees.

The digital world is constantly changing and pandemic has sharpened the need to accelerate the digitalisation process, opening the way to new technologies and business opportunities. Do you know how new digital trends can positively affect your customers' consumer journey?