Learning is a journey for life: personally and professionally. As such, one would expect investment in training to remain constant throughout one's professional career, but we are still a long way from that reality. In this context, the question that arises among executives is: why invest? In this article, we present 10 reasons why you should invest in your training, supported by the testimonials of Nova SBE executive training students.

Ricardo Acto is VP of Operations at Rock in Rio and a former student of the Applied Project Management intensive course at Nova SBE Executive Education. On a guided tour of the City of Rock, he explained to us, in the first person, the importance of the programme in his career path as a professional. Watch the video.

Apart from strengthening and updating knowledge and skills and the legal obligation that training per se represents for companies, there are some less obvious reasons for investing in training.

Nova SBE Professor, Luís Filipe Lages, has won the 2018 American Marketing Association Research in Excellence Award, after studying more than 500 exporting companies in Portugal.