Amazon Go, innovations and customer service in online to offline retail

Marketing, Sales and Operations

In this article, Nuno Saraiva takes an ironic look at the overly confident rhetoric surrounding artificial intelligence and the clichés that have taken hold around the topic. From “sacred prompts” to AI committees, he debunks the fiction surrounding the technology to defend a simple idea: AI is neither a distant threat nor a passing fad to be endlessly debated, but a tool that should be integrated into daily work in a practical, strategic, and non-dramatic way.

Innovation and Entrepreneurship

The article examines the challenges facing SMEs in an increasingly unstable economic environment, marked by geopolitical conflicts, regulatory pressure, supply chain disruptions, and financial constraints. It argues that operational resilience is not built solely on technology or extreme efficiency, but on solid processes, alternative suppliers, close partnerships, and leadership capable of preparing the organization to continuously absorb shocks.

Institutional

Nova SBE Executive Education won the 2026 Marketeer Awards in the “Higher Education Institution” category for the sixth consecutive year, further cementing its reputation as a leader in executive education in Portugal.